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Ari Sherman
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Ari Sherman
Work
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The $5 Billion Skims Empire: Inside the Most Valuable Celebrity Brand in History
Style Ari Sherman 11/24/25 Style Ari Sherman 11/24/25

The $5 Billion Skims Empire: Inside the Most Valuable Celebrity Brand in History

With a fresh $225M investment led by Goldman Sachs, Kim Kardashian proves attention isn’t influence — it’s capital.

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The Rhode to a Billion: Hailey Bieber and the Rise of the Attention Economy
Style Ari Sherman 11/24/25 Style Ari Sherman 11/24/25

The Rhode to a Billion: Hailey Bieber and the Rise of the Attention Economy

Hailey Bieber’s skincare brand Rhode was acquired by e.l.f. for $1B — a move that reveals how powerful the attention-driven celebrity economy has become.

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Orebella: Bella Hadid’s Global Beauty Sprint
Style Ari Sherman 11/24/25 Style Ari Sherman 11/24/25

Orebella: Bella Hadid’s Global Beauty Sprint

Bella Hadid’s “skin perfume” brand is scaling faster than anyone expected.

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How Emily Ratajkowski Went From Swimwear Drops to Climate-Tech Deals
Style Ari Sherman 11/23/25 Style Ari Sherman 11/23/25

How Emily Ratajkowski Went From Swimwear Drops to Climate-Tech Deals

The model-turned-mogul is proving that attention is a currency—and she intends to invest every last bit of it.

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Tyra Banks Is Still the Blueprint
Style Ari Sherman 11/23/25 Style Ari Sherman 11/23/25

Tyra Banks Is Still the Blueprint

His empire lived in objects, spaces, and ideas far beyond clothing.

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