Jana Partners Brings in Travis Kelce to Modernize Six Flags
An activist hedge fund enlists the NFL superstar to inject culture, fandom, and fresh attention into a legacy theme-park brand.
Novak Djokovic’s Sorghum Play: The $5M Bet on Post-Corn Snacking
A $5M seed round, an ancient grain, and a global athlete-founder aiming to rewrite the popcorn aisle.
Fox Sports Takes an Equity Bet on Tom Brady’s Shadow Lion
A strategic investment designed to build year-round sports IP — and position Brady at the center of it.
Saquon Barkley Just Joined a Billion-Dollar AI Funding Round
Inside the running back’s surprising investment in Crusoe and why athletes are chasing the infrastructure behind artificial intelligence.
The New Sports Power Move: When Athletes Become Venture Capitalists
The playbook behind stars using their influence to secure ownership stakes—and cash out in blockbuster exits.
Serena Williams Is Quietly Becoming One of Tech’s Most Influential Investors
With a $111M fund and a portfolio of cultural and tech unicorns, Serena is reshaping who gets funded in Silicon Valley.
Inside the Inner Workings of the Shaq Business Machine
A look at how O’Neal engineered one of the most surprising empires in sports.
