Sweet Earth
Product Development
Building a next-gen plant-based burger with hemp protein
Introduction
Building a better plant-based protein
The goal was to develop a plant-based burger built on something different, hemp protein. Unlike traditional bases like soy or pea, hemp introduced new challenges across texture, taste, and formulation. I helped lead the development process, working through iterations to turn it into a product that could actually scale.
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Results
A scalable hemp-based protein formulation.
The outcome was a functional hemp protein burger that successfully moved through formulation and iteration into a viable product. Key challenges around texture, taste, and binding were addressed through testing, resulting in a product that could compete within the existing plant-based category while offering clear differentiation.
