Insights

April 14, 2026

Grüns: From Gummy Idea to $1B+ Exit in Under 3 Years

Grüns went from idea to a $1B+ acquisition by Unilever in under three years by turning daily supplements into a habit people actually stick to. This breakdown explores how product simplicity, rapid iteration, and behavior-driven design fueled one of the fastest-growing CPG exits in recent years.

March 31, 2026

Feastables: Turning Internet Attention Into Retail Revenue

Feastables shows what happens when a creator brand goes beyond content and builds real distribution. This breakdown explores how MrBeast turned massive audience attention into a scalable retail business.

March 17, 2026

Unilever Is Leaving Food — And That Changes Everything

A look at how contrast—between refinement and wildness, minimalism and texture—can create emotionally resonant brand visuals that feel both elevated and grounded.