The $5 Billion Skims Empire: Inside the Most Valuable Celebrity Brand in History
With a fresh $225M investment led by Goldman Sachs, Kim Kardashian proves attention isn’t influence — it’s capital.
Jennifer Garner Helped Build a Baby Food Unicorn
Once Upon a Farm’s IPO reveals how mission, money, and a star co-founder turned fresh kids’ food into a billion-dollar business.
Jana Partners Brings in Travis Kelce to Modernize Six Flags
An activist hedge fund enlists the NFL superstar to inject culture, fandom, and fresh attention into a legacy theme-park brand.
Martha Stewart Joins Snoop Dogg and Dr. Dre’s Still G.I.N.
The lifestyle queen teams up with hip-hop royalty to elevate a premium gin born from one of pop culture’s most unexpected friendships.
The Designers Rewriting Luxury by Building Entire Worlds
Fashion’s biggest names are crafting cars, cafés, furniture, and universes you can live inside.
Steven Bartlett’s $425M Disney Vision for the Creator Economy
The creator behind Diary of a CEO just raised an eight-figure round for Steven.com — a holding company built to turn audience trust into an empire.
Novak Djokovic’s Sorghum Play: The $5M Bet on Post-Corn Snacking
A $5M seed round, an ancient grain, and a global athlete-founder aiming to rewrite the popcorn aisle.
The Chainsmokers’ Most Surprising Hit Yet: A $225M VC Fund
Their third fund closes at $100M and backs companies in AI, cybersecurity, and frontier tech—with founders praising them as true operators.
The Rhode to a Billion: Hailey Bieber and the Rise of the Attention Economy
Hailey Bieber’s skincare brand Rhode was acquired by e.l.f. for $1B — a move that reveals how powerful the attention-driven celebrity economy has become.
Matthew McConaughey’s AI Double: How Hollywood’s Smoothest Voice Just Became a Scalable Asset
How the Oscar winner quietly backed ElevenLabs, cloned his iconic drawl, and turned it into a multilingual product he now partly owns.
Fox Sports Takes an Equity Bet on Tom Brady’s Shadow Lion
A strategic investment designed to build year-round sports IP — and position Brady at the center of it.
From Nightclubs to Hotels: How Musicians Are Quietly Taking Over Hospitality
Aoki Labs marks the DJ’s evolution from festival icon to thesis-driven investor focused on wellness, longevity, and human performance.
Orebella: Bella Hadid’s Global Beauty Sprint
Bella Hadid’s “skin perfume” brand is scaling faster than anyone expected.
The Business After the Laugh
Comedy used to be the product; now it’s the pipeline for studios, spirits brands, and media empires.
Saquon Barkley Just Joined a Billion-Dollar AI Funding Round
Inside the running back’s surprising investment in Crusoe and why athletes are chasing the infrastructure behind artificial intelligence.
Steve Aoki’s Next Big Drop Is a Venture Fund: From Cake Tosses to Cap Tables
Aoki Labs marks the DJ’s evolution from festival icon to thesis-driven investor focused on wellness, longevity, and human performance.
Ronnie Fieg Is Building a New York Lifestyle Operating System
Kith’s power isn’t just clothing — it’s the way Ronnie rewires legacy brands to speak fluent NYC.
Ryan Reynolds and Rob McElhenney Bought a Colombian Football Club
The pair behind Wrexham are taking on La Equidad with new investment, new leadership, and a rebrand designed for a global audience.
The New Sports Power Move: When Athletes Become Venture Capitalists
The playbook behind stars using their influence to secure ownership stakes—and cash out in blockbuster exits.
